KINDNESS CLUB
We're here to spread kindness
Welcome to The Kindness Club: our little lab where we grow and unleash the kindness that’s inside us all. It's your go-to spot to recharge and get inspired so you have more positive vibes to share with others.
Why a Kindness Club?
Because the world need our kindness. Simple as that! And the more positive vibes you’ve got, the more you can pass on to others.
Join our event !
one day only, 25% off on selected products and receive free embroidery
STITCHING KINDNESS
Join us for a special Kindness Club event where we're turning our showroom into a small embroidery studio filled with creativity, community and kindness.
For one day only, enjoy 25% off on selected products and receive free embroidery on any bag or T-shirt purchased during the event.
Choose from a selection of kindness-inspired symbols, messages and designs, and we'll embroider your item on the spot, making it uniquely yours.
The idea is simple: to make kindness something you can actually wear and carry with you every day.
WHERE & WHEN
- Blågårdsgade 29, 2200 Copenhagen N
- June 17th
- 11:00–19:00
WHAT'S INCLUDED?
• 25% off on selected products
• Free embroidery on selected bag or T-shirt purchased during the event
• Drinks & snacks throughout the day
• Good vibes and great company
Soft is Strong: A Kindness Journal
Our brand new journal contains exercises and reflection pages designed to cultivate kindness and connect to yourself, others and the world.
Use it every day or once in a while. It might just change the world. And it will definitely change how you move through it.
Past events
A summer evening full of good people, live music, pizza, drinks, dancing and hugs.
The Kindness Festival was all about bringing our community together and celebrating the small moments that make life feel a little lighter.
Oslo was a vibe!
We spent the evening designing keychains, meeting new people, and sharing laughs over cocktails and great food.
Aarhus welcomed us with open arms! We spent the evening designing keychains, talking about what it means to carry kindness, and meeting new people.
We kicked off 2026 with a writing session in our Kindness Journal: Soft is Strong. We spent the evening reflecting, sharing stories, and setting intentions to bring more kindness into the new year.
For World Kindness Day 2025, we handed out flowers and uplifting notes to morning commuters. A small act of kindness can be all it takes to make someone’s day special!
We teamed up with gusmaster Nichlas Weber to create a one-of-a-kind Kindness Gus. It was a space to reflect, challenge ourselves, and feel how much positive energy we can create together.
Espresso martinis, crispy fries, music, and an unforgettable burlesque performance set the vibe. But the highlight was all the smiling faces and great conversations.
A summer evening with Keychains & Cocktails, where creativity flowed and the drinks kept coming.
Simple, cosy, and full of good vibes !
Clara Svane guided us through heart-opening yoga and a kindness meditation. Together, we took a pause and made space to just be present.
Our Kindness Club pop-up lit up the heart of Oslo with fun photos, small acts of kindness, and great energy.
Kindness Club came to Aarhus, bringing the city together for fun photos and shared moments of kindness.
Carry Kindness, One Page at a Time
The Kindness Library
A handpicked library of stories to inspire softer living, deeper connection, and more hope & happiness in the everyday.
We interviewed 10 inspiring people who are making a difference by giving back to their communities. Their stories show how kindness and hard work can change the world.
Sending a wish to the universe asking that you and people around you will be happy, peaceful and healthy.
It's our mission to spread love and kindness throughout the world. One of the ways we've done that is through donations.
Responsibility Report
